Designed to target and attract a high-quality audience
The advertising, promotional and PR campaign for Adventure Travel Live is geared towards attracting a high-quality audience of affluent professionals. January is known as a primetime when people start planning their trips for the coming year and Adventure Travel Live forms the ideal reference hub for anyone looking to research, plan and book their next big travel adventure in 2010.
We will advertise, promote and publicise Adventure Travel Live through a high-reach multimedia campaign consisting of national press, radio, television, travel & lifestyle magazines, outdoor, online and direct marketing. The key objective of our campaign is to generate awareness for adventure travel and to deliver a targeted audience who will visit Adventure Travel Live because they want to discover and book their next big journey with a company like yours.
Telegraph Media Group
TMG is committed to supporting Adventure Travel Live and are supporting the show with:
- A special Adventure Travel supplement produced and distributed in The Telegraph the weekend before the show
- Adverts for the show in The Daily Telegraph and the Sunday Telegraph.
- Adventure Travel Live microsite on telegraph.co.uk/travel
- Email updates and alerts to Telegraph.co.uk subscribers
National and regional press
An extensive campaign combining advertising, editorial and travel section supplements as well as promotions and reader offers. We will also be targeting London' Metro and The Evening Standard.
Television
On- and off-air promotion leading up to the show, via National Geographic. 20 second advert produced for promotional video campaign on Nat Geo. Editorial and publicity news features on Nat Geo websites. Banner advertising on Nat Geo Adventure and FXUK websites. Newsletter alerts and show updates to 85K subscribers.
Radio
Two-week advertising campaign on Global Radio, including promotions and live DJ reads. We will also have a microsite on Heart and LBC websites.
Consumer travel and lifestyle magazines
Advertising, advertorials, editorial coverage and promotional activities in leading consumer publications.
National rail and London Underground
Poster advertising campaign on the national rail and London Underground networks.
Outdoor poster campaign
Highly visible outdoor advertising campaign consisting of six sheet and 48-sheet outdoor poster sites across strategic London locations.
Direct mail and flyer distribution
200,000 flyers distributed through direct mailing campaigns. Distribution in retail networks, bookstores, clubs, associations and via strategic companies in the City.
Online activities
Our online campaign includes a comprehensive web-marketing campaign with search engine optimisation, competitions and newsletters with data capture. We will have banners and email alerts on telegraph.co.uk and form strategic reciprocal links with important travel portals and exhibiting companies. Regular show updates to be mailed to our existing database of previous and potential visitors.
PR activities
Our PR activities will generate editorial coverage over and above our advertising and marketing activities, raising awareness of the show in targeted media on television, national and regional radio and in consumer media.
Joint promotions
There is an opportunity for joint promotions with key exhibitors, visitor attractions and celebrity speakers attending the show. Ask us for details.
